Finding the right target audience and channel for your product or service is tough, cutting through the noise and increasing your customers engagements with you social media and marketing promotions can be one of the biggest hurdles when starting your own business. However with the use of integrated marketing skills and the right business attributes you can learn how to find success with your businesses marketing.
Hunter Futurepreneurs is proud to collaborate with Mia Fileman of Idiello to present the “Marketing Campaigns that Cut Through the Noise” workshop. This workshop is here for those that are struggling to reach their market and finding difficult in selecting the appropriate channels to communicate your brand to your consumers. In this workshop the topics covered include:
- What is an integrated marketing campaign, and why you should care?
- Coming up with creative campaign ideas
- Planning a marketing campaign across a smart mix of paid, earned and owned channels.
About The Presenters
Mia Fileman, Professional Marketing Strategist
A senior marketing professional with 20 years of campaign marketing experience. Mia Fileman has worked both as an in-house marketer for global brands like Kraft, BIC and L’Oreal, as well as a director at multiple creative marketing agencies.
Mia is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smart Company and Better Marketing.
Now with Idiello, Mia helps female founders and growing marketers create integrated marketing campaigns through expert-led classes and access to on-demand resources.
Cheryl Royle, Hunter Region Entrepreneurship Facilitator and Founder of Hunter Futurepreneurs Program
Your very own local Entrepreneurship Facilitator, Cheryl Royle, who is a Hunter based small business coach and consultant will be hosting the session. She has educated, supported and coached 1000’s of business owners, freelancers, consultants, artists and entrepreneurs across Australia. Cheryl offers practical start-up and business growth advice and is committed to guiding and supporting entrepreneurs, startups and small business owners in creating the business of their dreams.